New Zealand and Germany business ties
Germany and the countries of northern Europe are wealthy and sophisticated economies, with a wide range of opportunities and partnership potential for New Zealand businesses.
New Zealand meat, wine and horticultural products are sought after by German and northern European consumers, with buyers increasingly aware of the natural health properties and ethical, sustainable production processes behind what they purchase. This also offers opportunities for New Zealand companies to provide innovative value-added products to meet European requirements.
Demand for New Zealand innovation also extends into the manufacturing sector, where our companies are offering niche, technology-based solutions within complex supply chains, making inroads into large European multinationals and in significant sectors including health, marine and agritech.
Jan Bailey has served as New Zealand’s Trade Commissioner and Consul General in Hamburg since April 2016. She previously worked with the Ministry of Foreign Affairs and Trade (MFAT) as the Deputy Head of Mission at the New Zealand Embassy in Berlin.
Jan’s prior roles with MFAT had a trade focus, including two years as a negotiator on what is now the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP), and three years in Geneva working on the WTO Doha Round negotiations.
Before joining MFAT, Jan held roles in New Zealand at Spark and Te Papa Tongarewa – Museum of New Zealand, and in London at various advertising agencies. She holds a Bachelor of Management Studies (Hons) degree in Marketing and International Business from the University of Waikato.